Wednesday, July 1, 2020
524: Is a HotDog a sandwich?
Does the topology matter? If I were to completely separate the two halves, would it make a difference?
Friday, January 31, 2020
False Negatives and Cancer.
In the voiceover, Cologuard claims it finds 92% of colon cancers. The ad also provides a generously large and easy legible banner stating that false positives and false negative results can occur.
The next banner gives more detail.
If your grandparent gets a "Yes" response, what is the probability that they do have colon cancer? If they get a "No", what are the chances they don't have it?
https://www.ispot.tv/ad/op0r/cologuard-finding-things
If you've never paid much attention to advertisements before, this is pretty amazing. Usually the fine print is illegible even on a 62" ultra hi-definition tv paused at just the right moment.
So ... thank you Cologuard for being honest and up-front.
The next banner gives more detail.
If your grandparent gets a "Yes" response, what is the probability that they do have colon cancer? If they get a "No", what are the chances they don't have it?
https://www.ispot.tv/ad/op0r/cologuard-finding-things
If you've never paid much attention to advertisements before, this is pretty amazing. Usually the fine print is illegible even on a 62" ultra hi-definition tv paused at just the right moment.
So ... thank you Cologuard for being honest and up-front.